"Counter Culture." British Library. The British Library Board.
An encyclopedia entry about the term “counter-culture”. It defines and gives examples of what counter-culture is and different ways that it is expressed.
Haddow, Douglas. "Hipster: The Dead end of Western Civilization." Adbusters 7929 Jul 2008
The author talks about his experience with “hipsters” – youth that dress alike and reject “popular culture”. He talks about their so-called rebellion and the fact that it isn’t rebellion at all, just another form of consumerism. The author concludes that hipsters are the result of a detached materialistic western civilization.
Hoover, Michael. "Starbucks: Selling out the Counter-Culture?." MRZine
The author talks about what tactics the Starbucks company has used in the present and in the past to sell its product and image. He shows how the “counter-culture” image that Starbucks has is not a coincidence, but the result of deliberate marketing tactics to create an image that would appeal to young consumers.
Mishra, Guarav. "Hipsters: Counter-Culture or Consumer Group?." [Weblog Guaravonomics Blog]
The article identifies hipsters as a consumer group rather than a trend. The author compiles various quotes and articles that have to do with this idea. He calls them “ironic hipsters” because although they claim to hate the “mainstream”, hipsters are essentially just that.
The author talks about the buying power of “hipsters” and how some companies are targeting this generation of consumers especially. The new generation of consumers is one of the biggest yet, with an estimated 2 trillion dollars of buying power. However, the author says that this group has not yet really come into their full buying power since they don’t yet have access to “real money”.
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