Conclusion

The marketing of counter-culture may seem harmless, or at most just another dog-eat-dog strategy of companies looking for an easy profit. But the truth is that this practice has worse and longer lasting effects. This practice desensitizes the general public, and especially the younger generations, to revolutionary messages. The focal point of the movement changes. Instead of action, or an active and aggressive form of seeking change, the masses have come to think that by buying clothing and learning the slang, they are in some way promoting change. Of course, once a movement stops aggressively seeking change, it dies. This type of mentality is dangerously complacent and self-centered. If no one stops to think who is selling us our ideas, and more importantly, why do we as a society resort to buying our personalities, then we’re asking for regression. Fear creates a need in people to remain silent and go along with the status quo. It is important that we look for ourselves within ourselves, within others, within history…not within t-shirts.